THE DESIGN OF EVERYDAY THINGS

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful prim...

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Bibliographic Details
Main Author: Norman, Donald A. (Author)
Format: Book
Language:English
Published: New York BASICS BOOK 2002
Edition:1st Basic paperback
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