Strategy in advertising matching media and messages to markets and motivation
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Main Author: | |
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Format: | Book |
Published: |
Chicago, IL
NTC Business Books
1990
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Edition: | 2nd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-91231 | ||
020 | # | # | |a 0844230944 |
040 | # | # | |a DLC |d ITMB |
090 | 0 | 0 | |a HF5821 |b .B53 1990 |
100 | 1 | # | |a Bogart, Leo |
245 | 1 | 0 | |a Strategy in advertising |b matching media and messages to markets and motivation |c Leo Bogart |
250 | # | # | |a 2nd ed |
260 | # | # | |a Chicago, IL |b NTC Business Books |c 1990 |
300 | # | # | |a xiii, 406 p. |c 24 cm |
504 | # | # | |a Includes bibliographies and index |
650 | # | 0 | |a Advertising |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=91231 |
964 | # | # | |c BOK |d 01 |