Strategy in advertising matching media and messages to markets and motivation
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| Main Author: | |
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| Format: | Book |
| Published: |
Chicago, IL
NTC Business Books
1990
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiii, 406 p. 24 cm |
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| Bibliography: | Includes bibliographies and index |
| ISBN: | 0844230944 |
STRATEGY IN ADVERTISING Matching Media and Messages to Markets and Motivations