Social media in the marketing context a state of the art analysis and future directions
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that...
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| Main Authors: | , , |
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| Format: | Manuscript Book |
| Language: | English |
| Published: |
Cambridge, MA Kidlington
Chandos Publishing
©2017 [2017]
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Social media ROI managing and measuring social media efforts in your organization 
SOCIAL MEDIA a critical introduction