ECONOMIC CRISES RISK FACTORS,MANAGEMENT PRACTICES AND SOCIAL IMPACTS
This book provides new research on economic crises. Chapter One analyses the relationships between economic downturns and marketing strategies, to provide a snapshot of all the marketing actions developed in a context of economic crisis, trying to give response to one relevant question: Is the econo...
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Format: | Manuscript Book |
Language: | English |
Published: |
New York
Nova Publishers
2017
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Series: | Economic issues, problems and perspectives
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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