ECONOMIC CRISES RISK FACTORS,MANAGEMENT PRACTICES AND SOCIAL IMPACTS

ECONOMIC CRISES RISK FACTORS,MANAGEMENT PRACTICES AND SOCIAL IMPACTS

This book provides new research on economic crises. Chapter One analyses the relationships between economic downturns and marketing strategies, to provide a snapshot of all the marketing actions developed in a context of economic crisis, trying to give response to one relevant question: Is the econo...

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Bibliographic Details
Other Authors: Wilson-Flores, Olivia (Editor)
Format: Manuscript Book
Language:English
Published: New York Nova Publishers 2017
Series:Economic issues, problems and perspectives
Subjects:
Financial crises > Social aspects
Cost and standard of living
Social policy
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