Business-to-business advertising a marketing management approach

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Bibliographic Details
Main Author:	Patti, Charles H
Other Authors:	Hartley, Steven W, Kennedy, Susan L
Format:	Book
Published:	Lincolnwood, Ill. NTC Business Books 1991 (1993 printing)
Subjects:	Industrial marketing > Management Advertising, Industrial
Online Access:	Click Here to View Status and Holdings.
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001	wils-91221
020	#	#	\|a 0844234710
090	0	0	\|a HF5823 \|b .P3528 1993
100	1	#	\|a Patti, Charles H
245	1	1	\|a Business-to-business advertising \|b a marketing management approach \|c Charles H. Patti, Steven W. Hartley, and Susan L. Kennedy
260	#	#	\|a Lincolnwood, Ill. \|b NTC Business Books \|c 1991 (1993 printing)
300	#	#	\|a xii, 286 p. \|b ill. \|c 24 cm
500	#	#	\|a "Published in association with the Business and Professional Advertising Association (B/PAA)."
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Industrial marketing \|x Management
650	#	0	\|a Advertising, Industrial
700	1	#	\|a Hartley, Steven W
700	#	#	\|a Kennedy, Susan L
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=91221
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|01700##a0011.2.2\|\|