Business-to-business advertising a marketing management approach

Business-to-business advertising a marketing management approach

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Bibliographic Details
Main Author: Patti, Charles H
Other Authors: Hartley, Steven W, Kennedy, Susan L
Format: Book
Published: Lincolnwood, Ill. NTC Business Books 1991 (1993 printing)
Subjects:
Industrial marketing > Management
Advertising, Industrial
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"Published in association with the Business and Professional Advertising Association (B/PAA)."
Physical Description:xii, 286 p. ill. 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:0844234710

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