CONTEMPORARY MARKETING
CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help stud...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Australia
South-Western
2015
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| Edition: | Seventeenth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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