CONTEMPORARY MARKETING

CONTEMPORARY MARKETING

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CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help stud...

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Bibliographic Details
Main Authors: Boone, Louis E (Author), Kurtz, David L. (Author)
Format: Book
Language:English
Published: Australia South-Western 2015
Edition:Seventeenth edition
Subjects:
Includes bibliographical references and index
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781305075368  |q hardback 
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041 0 # |a eng 
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100 1 # |a Boone, Louis E  |e author 
245 1 0 |a CONTEMPORARY MARKETING  |c Louis E. Boone, David L. Kurtz 
250 # # |a Seventeenth edition 
264 # 1 |a Australia  |b South-Western  |c 2015 
300 # # |a 512 pages :  |b illustrations  |c 29 cm 
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500 # # |a Includes index 
520 # # |a CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. 
650 # # |a Includes bibliographical references and index 
700 1 # |a Kurtz, David L.  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=912172 
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