CONTEMPORARY MARKETING

CONTEMPORARY MARKETING

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CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help stud...

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Bibliographic Details
Main Authors: Boone, Louis E (Author), Kurtz, David L. (Author)
Format: Book
Language:English
Published: Australia South-Western 2015
Edition:Seventeenth edition
Subjects:
Includes bibliographical references and index
Online Access:Click Here to View Status and Holdings.
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Summary:CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers.
Item Description:Includes index
Physical Description:512 pages : illustrations 29 cm
ISBN:9781305075368

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