What customers crave how to create relevant and memorable experiences at every touchpoint

What customers crave how to create relevant and memorable experiences at every touchpoint

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What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your...

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Bibliographic Details
Main Author: Webb, Nicholas J. 1958-
Format: Book
Language:English
Published: New York AMACOM, American Management Association 2017
Subjects:
Customer services
Customer relations
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Webb, Nicholas J.  |d 1958- 
245 1 0 |a What customers crave  |b how to create relevant and memorable experiences at every touchpoint  |c Nicholas J. Webb 
264 # 1 |a New York  |b AMACOM, American Management Association  |c 2017 
264 # 4 |c ©2017 
300 # # |a ix, 257 pages:  |b illustrations  |c 24 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
500 # # |a Includes index 
520 # # |a What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. 
650 # # |a Customer services 
650 # # |a Customer relations 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=912138 

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