What customers crave how to create relevant and memorable experiences at every touchpoint
What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
AMACOM, American Management Association
2017
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. |
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| Item Description: | Includes index |
| Physical Description: | ix, 257 pages: illustrations 24 cm |
| ISBN: | 9780814437810 |
WHAT CUSTOMERS CRAVE HOW TO CREATE RELEVANT AND MEMORABLE EXPERIENCES AT EVERY TOUCHPOINT