FOUNDATIONS OF MARKETING

Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. You study emerging topics, such as social and environmental responsibility, entrepreneurship, and n...

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Bibliographic Details
Main Authors:	Pride, William M. (Author), Ferrell, O. C. (Author)
Format:	Manuscript Book
Language:	English
Published:	Boston, MA CENGAGE Learning 2017
Edition:	SEVENTH EDITION
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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