FOUNDATIONS OF MARKETING
Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. You study emerging topics, such as social and environmental responsibility, entrepreneurship, and n...
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| Main Authors: | , |
|---|---|
| Format: | Manuscript Book |
| Language: | English |
| Published: |
Boston, MA
CENGAGE Learning
2017
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| Edition: | SEVENTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Foundations of marketing
MARKETING
Marketing concepts and strategies
