FOUNDATIONS OF MARKETING

• Main Authors: Pride, William M. (Author), Ferrell, O. C. (Author)
• Format: Manuscript Book
• Language: English
• Published: Boston, MA CENGAGE Learning 2017
• Edition: SEVENTH EDITION
• Subjects: Marketing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxvi, 470 pages color illustrations 28 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781305405769

Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. You study emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare you for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate the issues, while a wealth of learning supplements, such as podcasts, videos, and an interactive marketing plan, help you develop the practical decision-making and marketing skills you need for professional success.