MARKETING, SALES AND CUSTOMER MANAGEMENT (MSC) AN INTEGRATED OVERALL B2B MANAGEMENT APPROACH
'Marketing, Sales and Customer Management (MSC)' concisely presents methods for integrated marketing, sales and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mi...
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| Format: | Book |
| Language: | English |
| Published: |
Berlin
De Gruyter Oldenbourg
2015
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The Marketing-Sales Operation
Sales and marketing management
