MARKETING, SALES AND CUSTOMER MANAGEMENT (MSC) AN INTEGRATED OVERALL B2B MANAGEMENT APPROACH

MARKETING, SALES AND CUSTOMER MANAGEMENT (MSC) AN INTEGRATED OVERALL B2B MANAGEMENT APPROACH

'Marketing, Sales and Customer Management (MSC)' concisely presents methods for integrated marketing, sales and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mi...

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Bibliographic Details
Main Author: Hofmaier, Richard (Author)
Format: Book
Language:English
Published: Berlin De Gruyter Oldenbourg 2015
Subjects:
Marketing > Management
Sales management
Online Access:Click Here to View Status and Holdings.
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MARC

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041 0 # |a eng 
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100 1 # |a Hofmaier, Richard  |e author 
245 1 0 |a MARKETING, SALES AND CUSTOMER MANAGEMENT (MSC)  |b AN INTEGRATED OVERALL B2B MANAGEMENT APPROACH  |c Richard Hofmaier 
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650 # # |a Marketing  |x Management 
650 # # |a Sales management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=911511 
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