MARKETING, SALES AND CUSTOMER MANAGEMENT (MSC) AN INTEGRATED OVERALL B2B MANAGEMENT APPROACH
'Marketing, Sales and Customer Management (MSC)' concisely presents methods for integrated marketing, sales and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mi...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Berlin
De Gruyter Oldenbourg
2015
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | 'Marketing, Sales and Customer Management (MSC)' concisely presents methods for integrated marketing, sales and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized and large firms in the B2B market. |
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| Physical Description: | 220 pages : illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9783110410259 |
The Marketing-Sales Operation