International Business Enviroments & Operations
International business through theory and practice Balancing authoritative theory and meaningful practice, International Business engages readers on the subject of conducting business in international markets. The authors' descriptions and ideas of international business are enhanced with cont...
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Main Authors: | , , |
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Format: | Book |
Language: | English |
Published: |
New York, NY
Pearson
2018
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Edition: | Sixteenth Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | International business through theory and practice Balancing authoritative theory and meaningful practice, International Business engages readers on the subject of conducting business in international markets. The authors' descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help readers effectively apply what they've learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author-¿written cases, including seven entirely new cases, streamlined writing, and expanded coverage of relevant global changes. Also available with MyLab Management MyLab™ Management is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Management does not come packaged with this content. Students, if interested in purchasing this title with MyLab Management, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. |
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Item Description: | Includes indexes. |
Physical Description: | xliii, 639 pages colour illustrations, colour maps 29 cm |
ISBN: | 9780134200057 0134200055 |