Lifestyle and event marketing building the new customer partnership

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Bibliographic Details
Main Author:	Schreiber, Alfred L.
Other Authors:	Lenson, Barry
Format:	Unknown
Published:	New York McGraw-Hill 1994
Subjects:	Public relations > Corporations > United States Issues management > United States Advocacy advertising > United States
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0070561532
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HD59.6.U6 \|b S37 1994
100	1	#	\|a Schreiber, Alfred L.
245	1	0	\|a Lifestyle and event marketing \|b building the new customer partnership \|c Alfred L. Schreiber, with Barry Lenson
260	#	#	\|a New York \|b McGraw-Hill \|c 1994
300	#	#	\|a xvi, 263 p. \|c 24 cm
500	#	#	\|a Spine title : Lifestyle & event marketing
504	#	#	\|a Includes bibliographical references (p. 249-258) and index
650	#	0	\|a Public relations \|x Corporations \|z United States
650	#	0	\|a Issues management \|z United States
650	#	0	\|a Advocacy advertising \|z United States
700	1	#	\|a Lenson, Barry
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=90928
964	#	#	\|c BOK \|d 01
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