Lifestyle and event marketing building the new customer partnership

Lifestyle and event marketing building the new customer partnership

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Bibliographic Details
Main Author: Schreiber, Alfred L.
Other Authors: Lenson, Barry
Format: Book
Published: New York McGraw-Hill 1994
Subjects:
Public relations > Corporations > United States
Issues management > United States
Advocacy advertising > United States
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Spine title : Lifestyle & event marketing
Physical Description:xvi, 263 p. 24 cm
Bibliography:Includes bibliographical references (p. 249-258) and index
ISBN:0070561532

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