Fundamentals of marketing
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
New York
McGraw-Hill
1994
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| Edition: | 10th ed |
| Series: | McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-90920 | ||
| 020 | # | # | |a 0070610150 |
| 090 | 0 | 0 | |a HF5415 |b .S745 1994 |
| 100 | 1 | # | |a Stanton, William J |
| 245 | 1 | 1 | |a Fundamentals of marketing |c William J. Stanton, Michael J. Etzel, Bruce J. Walker |
| 250 | # | # | |a 10th ed |
| 260 | # | # | |a New York |b McGraw-Hill |c 1994 |
| 300 | # | # | |a xxviii, 697 p. |b ill. col. maps |c 27 cm |
| 490 | 1 | # | |a McGraw-Hill series in marketing |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Etzel, Michael J |
| 700 | # | # | |a Walker, Bruce J |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=90920 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Fundamentals of marketing