Fundamentals of marketing
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Published: |
New York
McGraw-Hill
1994
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Edition: | 10th ed |
Series: | McGraw-Hill series in marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xxviii, 697 p. ill. col. maps 27 cm |
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Bibliography: | Includes bibliographical references and index |
ISBN: | 0070610150 |