Upside-down marketing turning your ex-customers into your best customers

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Bibliographic Details
Main Author: Walther, George R
Format: Unknown
Published: New York McGraw-Hill 1994
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Walther, George R 
245 1 1 |a Upside-down marketing  |b turning your ex-customers into your best customers  |c George R. Walther 
260 # # |a New York  |b McGraw-Hill  |c 1994 
300 # # |a xix, 209 p.  |c 24 cm 
500 # # |a Includes index 
650 # 0 |a Marketing  |x Management 
650 # 0 |a Sales management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=90918 
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