Upside-down marketing turning your ex-customers into your best customers
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| Format: | Book |
| Published: |
New York
McGraw-Hill
1994
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xix, 209 p. 24 cm |
| ISBN: | 0070680477 |
MARKETING, SALES AND CUSTOMER MANAGEMENT (MSC) AN INTEGRATED OVERALL B2B MANAGEMENT APPROACH