Marketing a behavioural analysis
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| Main Author: | |
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| Format: | Book |
| Published: |
London
McGraw Hill
1985
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 328 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0070841500 |
Consumer behaviour