Trade marketing strategies the partnership between manufacturers, brands and retailers

Trade marketing strategies the partnership between manufacturers, brands and retailers

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Bibliographic Details
Main Author: Randall, Geoffrey
Format: Unknown
Published: Oxford Butterworth-Heinemann l994
Edition:2nd ed
Series:The Marketing series
Subjects:
Retail trade
Brand name products > Marketing
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:First published as Marketing to the retail trade
Physical Description:xiv, 183 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0750620129

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