Trade marketing strategies the partnership between manufacturers, brands and retailers
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| Main Author: | |
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| Format: | Book |
| Published: |
Oxford
Butterworth-Heinemann
l994
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| Edition: | 2nd ed |
| Series: | The Marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | First published as Marketing to the retail trade |
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| Physical Description: | xiv, 183 p. ill. 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0750620129 |
Developing winning brand strategies