Consumer behavior buying, having, and being
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Main Author: | |
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Format: | Book |
Published: |
Boston
allyn and Bacon
1994
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Edition: | 2nd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xxvii, 660 p. ill. (some col.) 26 cm |
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Bibliography: | Includes bibliographical references and indexes |
ISBN: | 0205149952 |