Public communication campaigns

Public communication campaigns

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Bibliographic Details
Other Authors: Rice, Ronald E, Paisley, William J
Format: Unknown
Published: Beverly Hills Sage Publications 1981
Subjects:
Mass media > Social aspects > Addresses, essays, lectures > United States
Government publicity > Addresses, essays, lectures > United States
Propaganda > Addresses, essays, lectures
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Historical and theoretical foundations: Public communication campaigns / William Paisley. Theoretical foundations of campaigns / William McGuire. Mass communicating / Brenda Dervin
  • Campaign experiences from the field: Antismoking campaigns / Alf

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