Public communication campaigns

Public communication campaigns

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Bibliographic Details
Other Authors:	Rice, Ronald E, Paisley, William J
Format:	Book
Published:	Beverly Hills Sage Publications 1981
Subjects:	Mass media > Social aspects > Addresses, essays, lectures > United States Government publicity > Addresses, essays, lectures > United States Propaganda > Addresses, essays, lectures
Online Access:	Click Here to View Status and Holdings.
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Table of Contents:

Historical and theoretical foundations: Public communication campaigns / William Paisley. Theoretical foundations of campaigns / William McGuire. Mass communicating / Brenda Dervin
Campaign experiences from the field: Antismoking campaigns / Alf