Public communication campaigns

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Bibliographic Details
Other Authors:	Rice, Ronald E, Paisley, William J
Format:	Book
Published:	Beverly Hills Sage Publications 1981
Subjects:	Mass media > Social aspects > Addresses, essays, lectures > United States Government publicity > Addresses, essays, lectures > United States Propaganda > Addresses, essays, lectures
Online Access:	Click Here to View Status and Holdings.
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001	wils-89209
020	#	#	\|a 0803915780
043	#	#	\|a n-us---
090	0	0	\|a HN90.M3 \|b P8
245	1	1	\|a Public communication campaigns \|c edited by Ronald E. Rice, William J. Paisley
260	#	#	\|a Beverly Hills \|b Sage Publications \|c 1981
300	#	#	\|a 328 p. \|c 23 cm
500	#	#	\|a Includes index.
504	#	#	\|a Bibliography: p. 293-313.
505	1	#	\|a Historical and theoretical foundations: Public communication campaigns / William Paisley. Theoretical foundations of campaigns / William McGuire. Mass communicating / Brenda Dervin -- Campaign experiences from the field: Antismoking campaigns / Alf
650	#	0	\|a Mass media \|x Social aspects \|x Addresses, essays, lectures \|z United States
650	#	0	\|a Government publicity \|x Addresses, essays, lectures \|z United States
650	#	0	\|a Propaganda \|x Addresses, essays, lectures
700	1	#	\|a Rice, Ronald E
700	#	#	\|a Paisley, William J
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=89209
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam