Marketing research an applied approach

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Bibliographic Details
Main Author:	Kinnear, Thomas C. 1943-
Other Authors:	Taylor, James R.
Format:	Unknown
Published:	New York McGraw Hill 1991
Edition:	4th ed
Series:	McGraw Hill series in Marketing
Subjects:	Marketing > Management Marketing research
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.2 \|b .K53 1991
100	1	#	\|a Kinnear, Thomas C. \|c 1943-
245	1	1	\|a Marketing research \|b an applied approach \|c Thomas C. Kinnear, James R. Taylor
250	#	#	\|a 4th ed
260	#	#	\|a New York \|b McGraw Hill \|c 1991
300	#	#	\|a xxi, 856 p. \|b ill. \|c 24 cm
490	1	#	\|a McGraw Hill series in Marketing
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing research
700	1	#	\|a Taylor, James R. \|y joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=88447
964	#	#	\|c BOK \|d 01
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