Marketing research an applied approach
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| Main Author: | |
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| Other Authors: | |
| Format: | Unknown |
| Published: |
New York
McGraw Hill
1991
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| Edition: | 4th ed |
| Series: | McGraw Hill series in Marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xxi, 856 p. ill. 24 cm |
| ISBN: | 0070347573 |
Marketing research an applied approach 
MARKETING RESEARCH AN APPLIED APPROACH