Corporate reputations strategies for developing the corporate brand

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Bibliographic Details
Main Author:	Dowling, Grahame R
Format:	Unknown
Published:	London Kogan Page 1994
Subjects:	Brand name products > Management Public relations > Corporations Corporate image
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-88420
020	#	#	\|a 0749414340
090	0	0	\|a HD59.2 \|b .D69 1994
100	1	#	\|a Dowling, Grahame R
245	1	1	\|a Corporate reputations \|b strategies for developing the corporate brand \|c Grahame R. Dowling
260	#	#	\|a London \|b Kogan Page \|c 1994
300	#	#	\|a xv, 234 p. \|b ill. \|c 25 cm
500	#	#	\|a Includes index
650	#	0	\|a Brand name products \|x Management
650	#	0	\|a Public relations \|x Corporations
650	#	0	\|a Corporate image
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=88420
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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