Corporate reputations strategies for developing the corporate brand
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| Main Author: | |
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| Format: | Book |
| Published: |
London
Kogan Page
1994
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xv, 234 p. ill. 25 cm |
| ISBN: | 0749414340 |
Creating corporate reputations identity, image and performance