Successful large account management

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Bibliographic Details
Main Author:	Miller, Robert B. 1931- Robert Bruce
Other Authors:	Tuleja, Tad l944-, Heiman, Stephen E
Format:	Book
Published:	London Kogan Page l994
Subjects:	Market segmentation Marketing > Key accounts Selling > Key accounts
Online Access:	Click Here to View Status and Holdings.
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001	wils-88306
020	#	#	\|a 0749414049
090	0	0	\|a HF5438.8.K48 \|b M56 1994
100	1	#	\|a Miller, Robert B. \|c 1931- \|q Robert Bruce
245	1	1	\|a Successful large account management \|c Robert B. Miller and Stephen E. Heiman with Tad Tuleja
260	#	#	\|a London \|b Kogan Page \|c l994
300	#	#	\|a 224 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Market segmentation
650	#	0	\|a Marketing \|x Key accounts
650	#	0	\|a Selling \|x Key accounts
700	1	#	\|a Tuleja, Tad \|c l944-
700	#	#	\|a Heiman, Stephen E
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=88306
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam