Below the line promotion
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| Main Author: | |
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| Corporate Author: | |
| Format: | Unknown |
| Published: |
Oxford
Butterworth-Heinemann
1993
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| Series: | Marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | ix, 399 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0750605480 |
Sales promotion how to create, implement & integrate campaigns that really work