Open Tourism Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry
This book examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability to the tourism industry. Methods, theories and models are discussed and examined regarding their practical applicability in tourism. The boo...
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| Corporate Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
Heidelberg
Springer
2016
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| Series: | Tourism on the Verge
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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e-Tourism information technology for strategic tourism management