Qualitative market research a practitioner's and buyer's guide

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Bibliographic Details
Main Author:	Gordon, Wendey 1943-
Other Authors:	Laingmaid, Roy 1946-
Format:	Book
Published:	Aldershot Gower 1988 (1995 printing)
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-87402
020	#	#	\|a 056605115X
090	0	0	\|a HF5415.2 \|b .G564 1988
100	1	#	\|a Gordon, Wendey \|c 1943-
245	1	1	\|a Qualitative market research \|b a practitioner's and buyer's guide \|c Wendy Gordon and Roy Langmaid \|f with illustrations by Christopher Mills
260	#	#	\|a Aldershot \|b Gower \|c 1988 (1995 printing)
300	#	#	\|a xiii, 262 p. \|b ill. \|c 26 cm
500	#	#	\|a Includes index
504	#	#	\|a Bibliography: p. [262]-253
650	#	0	\|a Marketing research
700	1	#	\|a Laingmaid, Roy \|c 1946-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=87402
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam