Qualitative market research a practitioner's and buyer's guide

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Bibliographic Details
Main Author: Gordon, Wendey 1943-
Other Authors: Laingmaid, Roy 1946-
Format: Book
Published: Aldershot Gower 1988 (1995 printing)
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Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xiii, 262 p. ill. 26 cm
Bibliography:Bibliography: p. [262]-253
ISBN:056605115X