Marketing public transit a strategic approach

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Bibliographic Details
Other Authors: Lovelock, Christopher H
Format: Book
Published: New York Praeger 1987
Series:Praeger series in public and nonprofit sector marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-87027
020 # # |a 0275924998 
090 0 0 |a HE4456  |b .M37 1987 
245 1 1 |a Marketing public transit  |b a strategic approach  |c Christoper H. Lovelock ... [et al.] 
260 # # |a New York  |b Praeger  |c 1987 
300 # # |a x, 228 p.  |b ill.  |c 24 cm 
490 1 # |a Praeger series in public and nonprofit sector marketing 
504 # # |a Includes bibliographies and index 
650 # 0 |a Local transit  |x Marketing  |z United States 
700 1 # |a Lovelock, Christopher H 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=87027 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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