Business marketing management a strategic view of industrial and organizational markets
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| Main Author: | |
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| Format: | Book |
| Published: |
Chicago
Dryden Press
1989
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| Edition: | 3rd ed |
| Series: | The Dryden Press series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Business marketing management a strategic view of industrial and organizational markets