Planning and control of new product marketing
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| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
London
CIMA
1989
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| Series: | CIMA management accounting guide
no. 7 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing decisions for new and mature products planning, development, and control 
INNOVATION AND NEW PRODUCT PLANNING