Planning and control of new product marketing
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| Main Author: | |
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| Format: | Book |
| Published: |
London
CIMA
1989
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| Series: | CIMA management accounting guide
no. 7 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 150 p. ill |
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| ISBN: | 0948036265 |
Marketing decisions for new and mature products planning, development, and control