Introduction to marketing, advertising and public relations

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Bibliographic Details
Main Author:	Jefkins, Frank
Format:	Book
Published:	London MacMillan 1989 (1990 printing)
Edition:	3rd ed
Subjects:	Marketing Advertising Public relations
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-86191
020	#	#	\|a 0333493818
090	0	0	\|a HF5823 \|b .J44 1989
100	1	#	\|a Jefkins, Frank
245	1	1	\|a Introduction to marketing, advertising and public relations \|c Frank Jefkins
250	#	#	\|a 3rd ed
260	#	#	\|a London \|b MacMillan \|c 1989 (1990 printing)
300	#	#	\|a viii, 290p. \|b ill. \|c 22 cm
500	#	#	\|a Includes Index
650	#	0	\|a Marketing
650	#	0	\|a Advertising
650	#	0	\|a Public relations
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=86191
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam