Executive action in marketing
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Belmont
Wardsworth Publishing
1966
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | x, 817 p. ill. 23 cm |
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| ISBN: | T000023709 |
Marketing Strategy in Action 
Marketing for the non-marketing executive 
Marketing in Action Readings and Cases