Marketing management a behavioral systems approach
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| Main Author: | |
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| Other Authors: | , |
| Format: | Unknown |
| Published: |
Columbus, Ohio
Charles E. Merrill Book Inc.
1966
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xv, 619 p. 23 cm |
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| ISBN: | T000023287 |
Marketing management a planning approach