The marketing initiative Economic and Social Research Council studies into British marketing

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Bibliographic Details
Corporate Author:	Economic and Social Research Council (Great Britain)
Other Authors:	Saunders, John A. 1946-
Format:	Book
Published:	New York Prentice Hall 1994
Subjects:	Marketing > Management > Great Britain New products > Marketing > Great Britain Product management > Great Britain
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-83814
020	#	#	\|a 0130428213
090	0	0	\|a HF5415.12.G7 \|b M38 1994
245	1	1	\|a The marketing initiative \|b Economic and Social Research Council studies into British marketing \|c edited by John Saunders
260	#	#	\|a New York \|b Prentice Hall \|c 1994
300	#	#	\|a xvi, 457 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references (p. 424-445) and index
650	#	0	\|a Marketing \|x Management \|z Great Britain
650	#	0	\|a New products \|x Marketing \|z Great Britain
650	#	0	\|a Product management \|z Great Britain
700	1	#	\|a Saunders, John A. \|c 1946-
710	1	#	\|a Economic and Social Research Council (Great Britain)
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=83814
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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