The marketing initiative Economic and Social Research Council studies into British marketing

The marketing initiative Economic and Social Research Council studies into British marketing

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Bibliographic Details
Corporate Author: Economic and Social Research Council (Great Britain)
Other Authors: Saunders, John A. 1946-
Format: Unknown
Published: New York Prentice Hall 1994
Subjects:
Marketing > Management > Great Britain
New products > Marketing > Great Britain
Product management > Great Britain
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvi, 457 p. ill. 25 cm
Bibliography:Includes bibliographical references (p. 424-445) and index
ISBN:0130428213

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