The management and marketing of services

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Bibliographic Details
Main Author:	Mudie, Peter
Other Authors:	Cottam, Angela
Format:	Book
Published:	Oxford Butterworth-Heinemann 1993
Series:	B H contemporary business series
Subjects:	Service industries > Marketing Services industries > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0750607890
090	0	0	\|a HD9980.5 \|b .M82 1993
100	1	#	\|a Mudie, Peter
245	1	1	\|a The management and marketing of services \|c Peter Mudie and Angela Cottam
260	#	#	\|a Oxford \|b Butterworth-Heinemann \|c 1993
490	1	#	\|a B H contemporary business series
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Service industries \|x Marketing
650	#	0	\|a Services industries \|x Management
700	1	#	\|a Cottam, Angela
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=83807
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